Social Media Marketing Experts Guide

Is your business on social media?

If it’s not, you’re missing a huge opportunity to drive traffic, grow your subscribers, build your brand and get more sales.

It’s like everyone talks about the power of social media, but you’re just not seeing it. The whole thing seems kind of mystical. It’s like social media is the magical Excalibur sword in the stone, and you’ve been trying to pull it out of that stone for ages. But no luck so far…

Until now… All you need to get started is our Social Media Marketing Video Course!

This course is all about turning your social media strategy into real, measurable results for your business.

You see, most books out there focus on the metrics that don’t really mean much. They’ll tell you how to build big networks. They’ll tell you how to get lots of “likes.” But none of this turns into real traffic, brand awareness or sales unless you have a very specific strategy in place.

And THAT’S what this course shows you how to do. You’ll find out how to build your networks… and then turn those fans, followers and likes into cash in the bank. Best of all, you can create and implement your own custom social media strategy in as little as a few hours per week.

So congratulations for accessing this course – check it out, because you’re going to love what it does for your business!

Section 1IntroductionFree Preview

From Underdog to Social Media Super Star

Social media strategist Amy Jo Martin says,

“Social media is the ultimate equalizer. It gives a voice a platform to anyone willing to engage.”

She’s right about that. It’s like connecting a microphone to a booming speaker on a busy street corner. Anyone who takes the mic is going to get heard. People can’t help but stop and pay attention.Indeed, social media platforms are like springboards for businesses of any size and with any budget. A small business with a good social media strategy can level the playing field with their deep-pocketed competitors.

You know how every sports movie you’ve ever seen showcases the underdog team that goes on to win over the huge competitor with the bigger, better, faster players? Yeah… that’s what I’m talking about here.

If you’re feeling a bit like the “Mighty Ducks” or the Karate Kid as you face down huge, well-known competitors with big advertising budgets, things are about to get interesting. Social media can give you the edge you’ve been seeking.Problem is, a lot of business owners don’t fully realize exactly what social media can do for them. Many business owners look at sites like Facebook from a personal viewpoint.

They see cat videos. Funny cats. Happy cats. Grumpy cats.They see pics of what their cousin ate for dinner.They see teenage angst and drama unfold in real time on their children’s and grand-children’s timelines.Maybe you can relate…

You know your audience is on social media, but you’re not quite sure how to leverage the platforms. You’re not even necessarily sure what platforms to focus on, and how to use them for maximum benefit.Every day, businesses just like yours are using social media in some really clever ways to grow their business – and now you can too.

For example:

  • Social media can help you hit your goals. This includes goals for traffic, growing your mailing lists, sales and revenue. Your audience is already on social media, which means social media marketing should be a key part of your lead-generating strategy.
  • Social media can boost your conversion rates. That’s because social media is a great place to interact with your niche community.
  • Social media is great for brand building. If you’re looking to build the “top of mind” awareness that generates sales for you over the long term, then social media needs to be a key part of your overall marketing strategy.
  • Social media is THE key to viral marketing. Don’t even think about trying to launch a viral campaign without the help of social media.
  • Social media can help you promote social causes. If you’re running a business that’s tightly intertwined with social causes (think Ben and Jerry’s ice cream), then social media is going to be your ticket to building awareness and goodwill in your niche community.
  • Social media can help you tamp down a burgeoning firestorm. Every business missteps and makes mistakes. How you handle these mistakes is going to make a huge impact on your reputation and your business’s long-term profits. If you’re not on social media, your customers are going to control the conversation—and a firestorm could ensue. Using social media puts you at the table and gives you some control of the conversation too.

And that’s really just the tip of the iceberg in terms of what social media can do to help you grow your business!Starting in just minutes from now, you’ll discover some other really cool ways to use social media to benefit your business and your brand. And you’ll find out how to develop a customized social media strategy to achieve your goals.So without further ado, let’s jump in…

Lecture 1Free Preview

From Underdog to Social Media Super Star

Social media strategist Amy Jo Martin says,

“Social media is the ultimate equalizer. It gives a voice a platform to anyone willing to engage.”

She’s right about that. It’s like connecting a microphone to a booming speaker on a busy street corner. Anyone who takes the mic is going to get heard. People can’t help but stop and pay attention.Indeed, social media platforms are like springboards for businesses of any size and with any budget. A small business with a good social media strategy can level the playing field with their deep-pocketed competitors.

You know how every sports movie you’ve ever seen showcases the underdog team that goes on to win over the huge competitor with the bigger, better, faster players? Yeah… that’s what I’m talking about here.

If you’re feeling a bit like the “Mighty Ducks” or the Karate Kid as you face down huge, well-known competitors with big advertising budgets, things are about to get interesting. Social media can give you the edge you’ve been seeking.Problem is, a lot of business owners don’t fully realize exactly what social media can do for them. Many business owners look at sites like Facebook from a personal viewpoint.

They see cat videos. Funny cats. Happy cats. Grumpy cats.They see pics of what their cousin ate for dinner.They see teenage angst and drama unfold in real time on their children’s and grand-children’s timelines.Maybe you can relate…

You know your audience is on social media, but you’re not quite sure how to leverage the platforms. You’re not even necessarily sure what platforms to focus on, and how to use them for maximum benefit.Every day, businesses just like yours are using social media in some really clever ways to grow their business – and now you can too.

For example:

  • Social media can help you hit your goals. This includes goals for traffic, growing your mailing lists, sales and revenue. Your audience is already on social media, which means social media marketing should be a key part of your lead-generating strategy.
  • Social media can boost your conversion rates. That’s because social media is a great place to interact with your niche community.
  • Social media is great for brand building. If you’re looking to build the “top of mind” awareness that generates sales for you over the long term, then social media needs to be a key part of your overall marketing strategy.
  • Social media is THE key to viral marketing. Don’t even think about trying to launch a viral campaign without the help of social media.
  • Social media can help you promote social causes. If you’re running a business that’s tightly intertwined with social causes (think Ben and Jerry’s ice cream), then social media is going to be your ticket to building awareness and goodwill in your niche community.
  • Social media can help you tamp down a burgeoning firestorm. Every business missteps and makes mistakes. How you handle these mistakes is going to make a huge impact on your reputation and your business’s long-term profits. If you’re not on social media, your customers are going to control the conversation—and a firestorm could ensue. Using social media puts you at the table and gives you some control of the conversation too.

And that’s really just the tip of the iceberg in terms of what social media can do to help you grow your business!Starting in just minutes from now, you’ll discover some other really cool ways to use social media to benefit your business and your brand. And you’ll find out how to develop a customized social media strategy to achieve your goals.So without further ado, let’s jump in…

Section 2Goal Setting and Clever Ways to Use Social Media
Lecture 2Get in context
Lecture 3What Do You Want Social Media To Do For You?
Lecture 4Generate new leads
Lecture 5Find new customers
Lecture 6Drive more traffic
Lecture 7Build your brand
Lecture 8Build authority status
Lecture 9Expand your viral marketing strategy
Lecture 10Distribute content
Lecture 11Engage your audience for research purposes
Lecture 12Create higher conversion rates
Lecture 13Offer customer service through social media
Lecture 14Lower your marketing costs
Lecture 15Bolster your other marketing and advertising efforts
Lecture 16Build business relationships
Lecture 17Your turn
Section 3Who is Your Audience?
Lecture 18Introduction
Lecture 19Market research
Lecture 20Profiling your market
Section 4Knowing Your Audience
Lecture 21Where is your audience being social?
Lecture 22Facebook
Lecture 23Youtube
Lecture 24Twitter
Lecture 25Pinterest
Lecture 26LinkedIn
Lecture 27Google+
Lecture 28Instagram
Lecture 29Important points to remember for ALL platforms
Section 5Rocking Your ROI
Lecture 30Introduction
Lecture 31Find suitable content
Lecture 32Repurpose the content
Section 6Maximizing your exposure
Lecture 33Master points to the success
Section 7Your social media strategy on fire
Lecture 34Things to keep in mind
Section 8For fun and Proffit
Lecture 35Tools to use
Section 9Putting it All Together
Lecture 36Fit all parts
Lecture 37Define your goals
Lecture 38Profile your audience
Lecture 39Determine the best platform
Lecture 40Choose your tools
Lecture 41Create a content plan
Lecture 42Grow your platforms
Lecture 43Track, test and tweak
Lecture 44Are you ready?
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